Updated: Feb 18, 2021
Discovering Showgirl Fashion Born of Two Multicultural Dancers in Paris.
By Hillary Sukhonos from Fresh Eye Magazine
Interview from Paris, France, Lido de Paris.
Two Latino Showgirls
One Vivacious Shoe Brand
Within one year of launching, Dondoks has been featured in Cosmo, Marie
Claire, Glamour, Vogue and sells in the iconic department stores
Bloomingdales and Printemps. What is key to your success?
This city has given me so many opportunities, including the one of creating my own shoe brand!
In the new generation transparency in every processes is key when creating
a brand. Consumers discovered the horror of fast fashion and want to be
sure they’re buying something that was made respecting the environment
and workers. From the beginning, it was obvious for us to implement these
essential values in Dondoks, meanwhile creating beautiful and feminine
styles for our ladies.
Femininity! Joie de vivre!
How much does the French sensibility influence your brand?
Charlotte: I always use to say, 'My education is French but my heart is in
Brazil'. My passion for fashion has no doubt been born here.
Carmen: Living here has opened the door to fashion and made me fall in
love with accessories. This city has given me so many opportunities,
including the one of creating my own shoe brand!
What is luxury to you? Is it changing with the new generation?
Charlotte: I would define it like this: rarity, transparency and most
importantly a very strong relationship with your client.
It’s not only about the product, it’s everything you offer around it that makes the person buying it feel special.
Franco-Brazilian-Mexican women entrepreneurs. Do you feel your brand
strengthened by your identity?
Charlotte: Being an entrepreneur is not a boy thing anymore, and god, that
Our multicultural identity is probably the core element of whats Dondoks is; Its DNA and essence. It is important for us to instill a latino vibe in Dondoks. Materials, colors, and highlighting the know how of our mother countries (everything is handmade by
Thanks for letting us get to know your brand.
Carmen: Our next collection will be presented in June. Here in Paris,
together with our friend Kalon, we present a lifestyle event on June 1st
called “Tropical Paris”, inviting everyone for a day of fashion, wellness &
Where to see them next:
Terass Hotel 12-14 Rue Joseph de Maistre,
This Article was first published in Spring 2019 by Fresh Eye Magazine.
Original Article here: https://issuu.com/dennissterne/docs/may_mag_2019